Best Way To Deal With Fake Online Reviews of Your Business
95% of people prefer to first read online reviews about the business before making a final decision. Online reviews work as approval from other buyers and they share the first-hand experience they had which can convince others to prefer or avoid your brand or a business.
It is not expected to always get 100% positive reviews, but the lesser the negative reviews, the greater the chances of boosting the confidence of other buyers. You can reduce negative reviews by providing a better service or by addressing client’s problems. But, the real headache is to deal with fake reviews posted by your bitter competitors, unhappy customers, or general spammers.
In this post, we will discuss few ways to mitigate the risk of losing a business because of such reviews.
Identify Fake Online Reviews
Fake reviews lack product or service detail and give vague information about the problem they claim they had faced. Real reviews will use more specific words which can’t be used for other businesses without making changes.
You will find more verbs and fewer nouns in every sentence. Nouns are needed when you want to describe the real problem but a generic sentence can be made to ‘copy paste’ at multiple locations.
Fake reviews come will the lowest star ratings to badly impact the overall genuine ratings.
How to Remove Fake Reviews?
The above step can act as a guideline to spot fake reviews on the website. It is necessary to remove such reviews, which is truly a hard nut to crack. Google permits usernames with no specific identity such as ‘user123’ or ‘Me007God’. It makes things easy for the spammer but too hard for the genuine business houses. You cannot ask the search engine to remove the review just because someone is not on your buyers’ list.
Dealing with such fake reviews in the same way you do with any other review is the first step. Once done, use the ‘flag’ option and report the review. Submit firm, brief, and descriptive complaints which will be verified by the search engine executives.
In rare cases, you may have to face hate speech or abusive language in fake reviews. You may want to reach out to the search engine support team, and you can expect a quick response from another side.
More Avenues to Ask for Help
Large firms have a team to tackle these problems. If you are in the initial phase and working as a small entrepreneur, use Twitter or contact the small business support team. Use ‘Spam and Policy Forum’ and find similar issues on community groups. You may get to know how others have fixed the problem when they faced the same issue.
All above methods won’t always guarantee strict action against certain review, but it significantly provides help to your business.
Don’t resist yourself to just one way, go ahead with other methods such as reaching out to Official pages on Facebook, emails to support team, and regular follow-ups. Stay firm and address the situation politely.
Lastly, keep in mind that other customers can also see and understand the fake reviews. People will also read how to respond to it and based on that they will give importance to such fake reviews. Hence, be polite and always respond to every review and indirectly let others know about the genuineness of such reviews while responding to them.
Be a good business, and genuine reviews will wipe out a small percent of fake online reviews in the future. The better your business does, the better off most of the reviews will be for you!
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